Content Services

Writing - Consulting - Optimising

From straightforward writing to SEO-optimised copy or content planning, I aim to make publishing great content easy for you.

Sage Content Consulting's content writing services are flexible and tailored to each clients' needs.

Let me know about your project and I'll be happy explore the best way we can work together.

Some of the ways I can help include:

Website copy

Your website is your shopfront in the digital world. And the words on it are your sales staff - professional yet approachable, and persuasive without being pushy.
All your social media and other online marketing efforts ultimately direct customers to your website. So don't disappoint them when they get there. Do you want clear, concise website copy that humans read and search engines find?

Press releases

One way to get your business name in the media is to take out an advertisement. A lower-cost option (when you have a newsworthy development to share) is to send out a press release.
Local news outlets may publish your press release as is, or reach out to write a more detailed piece. Press releases can also be sent to distribution services, shared on your social media and published on your website or blog. With a background in journalism, I write press releases journalists want to read.

Content Consulting

If you're investing in quality content, it's wise to think beyond ad hoc pieces of content. I'll consult on your current content, assess what's working and what's not, and identify the best way forward. I'll develop and execute a strategic content plan that delivers valuable content to your target audience regularly, builds trust in your brand, and ensures a consistent tone, style and brand across all channels.

email newsletters

Email consistently delivers the best return on investment of any digital marketing channel. By supplying their contact details, recipients have already signalled their interest. Stay on their radar with regular emails that mix news, promotions and tips, or gently persuade them through an email sequence. If you’ve got an email list, I’ll do the rest.

Advertorials

Also known as promoted content, sponsored content or advertising features, advertorials allow you to delve into the benefits and features of your product or service in detail. And because they look and read like editorial, your audience is more likely to read it, beginning to end. If you need an experienced advertorial writer, let's talk.

Editing

Not everyone needs or wants to start from zero. Maybe you’ve written some copy, a guide or a blog post but need a second set of eyes to ensure it's good to go. From a light edit to check for typos, spelling, grammar and punctuation mistakes, to a heavy editing service when you’re not clear on the order, phrasing or structure of a piece, I can help.

SEO

To ensure your content appears in organic search results, website copy and blog articles are delivered with all the on-page SEO elements correctly optimised. This includes keyword phrases, page title, headings, metadata, hyperlinks and calls to action. Existing copy can also be optimised to rank higher on search engine results pages.

blog posts

A blog is the ideal platform for providing additional information, news, guidance or insights that do not fit on your main website. Informative, useful posts build trust in your brand, and every post is another avenue through which your clients can find you. Blogging regularly will also boost your SEO and put your website in front of more eyes. Contact me if you'd like to publish blog posts that search engines find, and humans read.

Media packs

Save yourself, your clients and reporters time by having all the information they may need, collated in one convenient brochure or media pack. A tangible, visible product, the quality of your press kit or brochure is an indication of the quality of your service.
If you want word-perfect, clear and comprehensive copy, I can help.

custom publishing

Do you need an article researched, written and delivered, ready to publish?

I work with a number of publications, writing lifestyle articles, how-to pieces, personality profiles, interviews, showcases, reviews and more.

I take pride in conducting extensive research, writing tight, precise copy and never missing a deadline.